Privacy Policy

1. Introduction

Welcome to JF Studio ("we," "our," or "us"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thejfstudio.com and use our massage therapy services.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our website or services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when booking appointments or communicating with us. This information includes:

• Contact Information: Name, email address, phone number, and mailing address
• Health Information: Medical history, health conditions, injuries, allergies, medications, areas of pain or discomfort, and other health-related information necessary to provide safe and effective massage therapy services
• Appointment Information: Preferred service type, appointment dates and times, and session preferences
• Payment Information: Payment details are processed securely through our third-party payment processor (Cal.com)

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website addresses

2.3 Analytics and Tracking

We use Google Analytics and Vercel Analytics to understand how visitors use our website and to improve user experience. These services may use cookies and similar tracking technologies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Provision: To provide, maintain, and improve our massage therapy services
• Appointment Management: To schedule, confirm, and manage your appointments
• Health and Safety: To ensure we provide safe and appropriate treatments based on your health information
• SMS Communications: To facilitate general service-related communication and customer support, such as responding to your inquiries and providing service updates you have requested
• Email Communications: To respond to inquiries, send booking confirmations, and provide important updates about our services
• Customer Support: To provide customer service and respond to your requests and questions
• Business Operations: To maintain records, process payments, and fulfill legal obligations
• Website Improvement: To analyze website usage and improve our online experience
• Marketing: To send promotional materials and updates about our services (with your separate consent)

4. SMS Communications

4.1 Purpose of SMS Communications

JF Studio uses SMS text messaging solely for general service-related communication and customer support. This includes responding to customer inquiries, providing service updates, and facilitating communication that you have specifically requested. SMS messages are not used for appointment scheduling, reminders, or confirmations.

4.2 Consent and Opt-In

How We Obtain Consent: SMS opt-in is collected either verbally or through inbound SMS when you initiate contact with us. We do not collect SMS consent through website forms.

Inbound SMS Opt-In: If you send a text message to our business number, we will respond with a request asking you to reply "YES" to confirm your consent to receive SMS communications from JF Studio.

Before You Opt In: Prior to opting in, you will be informed of the following:

• Message frequency varies
• Message and data rates may apply
• Reply STOP to cancel
• Reply HELP for assistance
• A link to this Privacy Policy

4.3 Message Frequency and Rates

Message Frequency: Message frequency varies based on your communication needs and inquiries. We only send messages in response to your requests or to provide information you have asked for.

Message and Data Rates: Message and data rates may apply depending on your mobile carrier and service plan.

4.4 Opt-Out Instructions

You may opt out of SMS communications at any time by replying STOP to any text message from JF Studio. Upon receiving your opt-out request, we will confirm your removal and cease sending SMS messages to your number.

4.5 Help and Support

For assistance with SMS messages, reply HELP to any message, or contact us directly at (708) 202-9743 or info@thejfstudio.com.

4.6 No Marketing via SMS

JF Studio does not send marketing or promotional content via SMS unless you have separately and explicitly opted in to receive marketing communications. Standard service-related SMS communications are strictly informational and supportive in nature.

4.7 Protection of Mobile Information

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We are committed to protecting your privacy with the following specific guarantees:

We may share your information only in the following limited circumstances:

• Service Providers: With third-party service providers who assist us in operating our website and business (e.g., Cal.com for booking) for operational purposes only, not for marketing
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, sale, or transfer of business assets
• Protection of Rights: To protect our rights, property, or safety, or that of our clients or others
• With Your Consent: With your explicit consent for other purposes

6. Health Information Privacy (HIPAA)

As a massage therapy provider, we take the privacy of your health information seriously. While massage therapists are not typically considered "covered entities" under HIPAA (Health Insurance Portability and Accountability Act), we voluntarily follow HIPAA-inspired practices to protect your health information.

Your health information is:

• Kept confidential and secure
• Only used for treatment purposes and business operations
• Not shared with third parties without your consent, except as required by law
• Stored securely with appropriate safeguards

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure SSL/TLS encryption for data transmission
• Secure storage of physical and digital records
• Limited access to personal information on a need-to-know basis
• Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Health information is typically retained for a minimum of 7 years in accordance with professional standards and Illinois state regulations.

9. Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Opt out of marketing communications and SMS messages
• Portability: Request a copy of your information in a portable format
• Restriction: Request restriction of processing of your information

To exercise any of these rights, please contact us at info@thejfstudio.com or (708) 202-9743.

10. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience and analyze website traffic. Cookies are small data files stored on your device.

Types of cookies we use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics, Vercel Analytics)
• Functional Cookies: Remember your preferences and settings

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

11. Third-Party Services

Our website and booking system integrate with third-party services:

• Cal.com: For appointment scheduling and management
• Google Maps: For location services
• Google Analytics: For website analytics
• Vercel Analytics: For website performance monitoring

These third parties have their own privacy policies. We encourage you to review their policies when using their services.

12. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

13. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to deletion of personal information
• Right to non-discrimination for exercising CCPA rights

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: